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This privacy policy (hereinafter referred to as “Privacy Policy” or “Policy”) describes the data protection practices of VR|46 India Merchandise Store (hereinafter referred to as “Seller”, “we”, “us” or “our”). The domain name and the Platform (defined hereinafter) of VR|46 India Merchandise Store is owned, registered and operated by M/s. Iris Analytics and E-Commerce, a partnership firm incorporated under the Indian Partnership Act, 1932, and having its registered office at 499, Near Daharsen Smarak, Haribhau Upadhyay Nagar Ext. Pushkar Road, Ajmer, Rajasthan- 305001. This Policy applies to personally identifiable or personal information that we may collect and use about you (hereinafter referred to as “you” or “your” or “User(s)”) when you access or use the Seller’s website located at (hereinafter referred to as “Platform”) or other online service that links to or otherwise presents this Policy to you. We refer to these products and services collectively as the “Services”. Please read this Privacy Policy carefully to understand how we handle your information. If you do not agree to this Privacy Policy, please do not use the Services. Should you disagree with this Policy and still continue to access the Platform and provide your Personal Information (defined hereinafter), the Seller disclaims all the liabilities arising therefrom and it shall be assumed by your continued use of the Platform that you have accepted the Policy and any other terms and conditions available on the Platform.


1.1 This Privacy Policy applies to all Users who access the Platform and are therefore required to read and understand the Policy before submitting any Personal Information. The Platform and the Services therein are reserved for people who have attained eighteen (18) years of age. The Sellers therefore do not collect Personal Information relating to people who have not attained 18 years of age. If you are not an adult, you should have a legal guardian or adult supervision at the time of making a purchase, if not, you should not make any purchase, register, or submit Personal Information with us. We or our associates/affiliates do not knowingly collect information from minors. Minors should not be using the site with any Personal Information. In an event of default by the minor, the parent or the guardian shall be liable to compensate for whatsoever damages arising out of such wrongful use by the minor.

1.2 If you have inadvertently submitted any Personal Information to the Seller prior to reading the Policy statements set out herein, and you do not agree with the manner in which the Personal Information is collected, stored or used, then you may access, modify and delete all information stored about you by writing to us at

 1.3 This Policy applies to the Platform and any other services that are owned and operated by the Seller. The Seller has taken all reasonable precautions to treat Personal Information as confidential in accordance with the industry standards and protect it from any unauthorized access, improper use or disclosure, modification and unlawful destruction or accidental loss.


We collect information about you through the means discussed below. Please note that we need certain types of information so that we can provide the Services to you in furtherance of our legitimate business interests. If you do not provide us with such information, or ask us to delete it, you may no longer be able to access or use our Services.

2.1 Personal Information

Personal Information means the information that identifies you or could reasonably be used to identify you and which is submitted to and/or collected by the Platform and maintained by the Seller in an accessible form. It shall mean and include your name, user name, identification number, email address, postal address, age, password, demographic information such as your gender or other information you choose to provide as part of your Seller profile, names of people to whom purchases have been shipped including address and telephone numbers, IP addresses, product interest information and in certain circumstances, your opinions and individual preferences, any financial account information, your telephone number and/or other information in order to receive information about various subjects, register for Services, User-generated content you provide to us (such as when you comment on content on the Services, respond to a survey request, review a product, or participate in the public forums), or contact the Seller’s customer service. To protect your privacy, you should not provide the Seller with any information that is not specifically requested or that you do not wish to share.

2.2 Information Collected Through Automated Means

When you use our Services, we collect certain information as described in this clause. As discussed further below, we and our service providers (which are third party companies that work on our behalf) may use a variety of technologies, including cookies and similar tools, to assist in collecting this information. Our system collects information that is sent over the internet without your control. When you visit out Platform, our web server also automatically records the name of your Internet Service Provider (ISP). Further, when you use our Platform, we collect and analyze information such as your Internet Protocol (IP) address, city/state and or postal code associated with an IP address, browser types and version, browser language, operating system, software and hardware attributes referring and exit pages and Uniform Resource Locator (URLs), the number of clicks, pages viewed and the order of those pages, date and time of use, content watched, error logs, cookie number, the email ID you used to contact our customer service, which we sometimes aggregate with similar information from other Users to create features, reports such as popular products, most used features and other similar information about how you use the Platform. During some visits we may use software tools such as JavaScript to measure and collect session information, including page response times, download errors, length of visits to certain page, videos, page interaction information (such as scrolling, clicks and mouseover) and methods used to browse away from the page.

2.3 Information We Collect From Social Media and Other Content Platforms

If you access the Services through a third-party connection or log-in (e.g., through a social networking website like Facebook, Twitter, Pinterest, Google, YouTube, Instagram etc.), you may allow us to have access to and store certain information from your social networking profile. This can include your name, gender, profile picture, your “likes” and check-ins, and your list of friends, depending on your settings on such services. If you do not wish to have this information shared, do not use a social networking connection to access the Services. For a description of how social networking sites handle your information, please refer to their privacy policies and terms of use, which may permit you to modify your privacy settings. You may also have the option of posting your Services activities to social networking services when you access content or make a purchase through the Services; you acknowledge that if you choose to use this feature, your friends, followers and subscribers on any social networking services you have enabled will be able to view such activity. The social networking services allow the Users to reach by means of a “click” on the icon. With the support of these tools, the User can share, for example, some contents or recommend some products of the Platform in the social networks. Some contents shared on the social networks may also be shared on the Platform’s dedicated page. After a click on social buttons/widgets, the social network may collect data related to the User's visit on the Platform. The Services may also contain links to third-party websites such as social media sites, and also contain third-party plug-ins (such as the Facebook “like” button, Twitter “follow” button etc.). If you choose to use these sites or features, you may disclose your information not just to those third-parties, but also to their users and the public more generally depending on how their services function. We are not responsible for the content or practices of those websites or services. The collection, use, and disclosure of your information will be subject to the privacy policies of the third party websites or services, and not this Privacy Policy. We urge you to read the privacy and security policies of these third-parties.


2.4 Information We Collect from Others


We may receive additional information such as demographic and statistical information from third parties, such as business partners, marketers, researchers, analysts, and other parties that we may attribute to you based on your assignment to certain statistical groups. We use this information to supplement the information that we collect directly from you in order to derive your possible interests and to provide more relevant experiences for you and improve our products, analytics, and advertising.




3.1 We, use your Personal Information for various purposes depending on the types of information we have collected from and about you, in order to: a) provide the Services you have requested and to allow the navigation of the Platform in accordance with the Terms and Conditions listed on the Platform, which are accepted by the User during the registration phase on the Platform and/or during the use of the Services; b) to help us learn about your shopping preferences; c) administrative-accounting purposes, i.e. to carry out organizational, administrative, financial and accounting activities, such as internal organizational activities and functional activities to the fulfilment of contractual and pre-contractual obligations; d) respond to your request for information and provide you with more effective and efficient customer service; e) provide you with updates and information about products in which you are interested; f) contact you by email, postal mail, or phone regarding products, services, updates, offers, surveys, promotions, special events and other subjects that we think may be of interest to you; g) customize the advertising and content you see on the Services; h) help us better understand your interests and needs, improve the Services and create new products, features, and services; i) secure our Platform and resolve crashes and other issues being reported; j) comply with any procedures, laws and regulations which apply to us where it is necessary for our legitimate interests or the legitimate interests of others; k) establish, exercise, or defend our legal rights where it is necessary for our legitimate interests or the legitimate interests of others;


3.2 Combined Information

For the purposes discussed in this Privacy Policy, we may combine the information that we collect through the Services with information that we receive from other sources, both online and offline, and use such combined information in accordance with this Privacy Policy.


3.3 The Seller shall use your Personal Information to communicate with you. The said communication can either be by calls, texts or emails to inform you about new service offerings or other information which we feel might be useful for you. If at any time you wish to not receive any promotional or marketing communications from our end, you can opt-out of the same by writing to us on


3.4 While availing our Services you will provide access to the Seller with your Personal Information. If that information is wrong, you can request us to modify or delete the same. The Seller will take all reasonable measures to ensure that the Personal Information is modified and used for rendering Services to you and as otherwise in compliance with laws. When editing or deleting Personal Information, we may ask you to verify your identity before we can act on your request. The Seller may at its sole discretion reject any request that is contrary to law and requires unreasonable technical efforts. We do not assure that we will delete all residual copies and archives made by any third party without our knowledge and consent.




4.1 Seller’s Entities

We may share your Personal Information with other entities within M/s. Iris Analytics and E-Commerce, those that have agreed to be bound by this Privacy Policy. It is possible that we, or one of our divisions or affiliates, could merge with, be sold to or be acquired by a third party. To the extent legally permissible and in accordance with the conditions of this Privacy Policy, we may share your Personal Information with any successor entity. Employees and/or employees of the Seller responsible for managing the Platform and all services related to the provision of the Services may become aware of the personal data of the Users. These individuals will treat the Users’ data solely for the purposes set out in this Policy.


4.2 Third Parties


We may disclose Personal Information about you to other third parties to comply with applicable laws and regulations. We provide access to or share your Personal Information with select third parties who perform variety of Services including billing, sales, marketing, auditing, product content and features, advertising, analytics, research, customer service, data storage, security, fraud prevention, payment processing, providers of IT and logistics services that are functional to the operation of the Platform and/or Services, outsourcing or cloud computing service providers, professionals, consultants, and legal services on our behalf. They have access to perform these Services but are prohibited from using your information for other purposes. Any such processing will be governed by an agreement in the form required by law, preserving any and all of your statutory data protection rights. In addition, the Users’ personal data may be disclosed by the Seller, to the extent that this is necessary and essential to implement contractual obligations, to autonomous third parties that hold the treatment, such as the operators of the payment services and logistics services necessary for the delivery of goods sold through the Platform. These autonomous third parties will only process the User data for the purpose of the correct fulfilment of the orders relating to the Services.


4.3 Protection of Seller and Others


By using the Services, you acknowledge and agree that we may access, retain and disclose the Personal Information we collect and maintain about you if required to do so by law or in a good faith belief that such access, retention or disclosure is reasonably necessary to: (a) comply with legal process; (b) enforce our terms and conditions, this Privacy Policy, or other contracts with you, including investigation of potential violations thereof; (c) respond to claims that any content violates the rights of third parties; (d) respond to your requests for customer service; and/or (e) protect the rights, property or personal safety of the Seller, its agents and affiliates, its Users and/or the public. This includes exchanging information with other companies and organizations for fraud protection, and spam/malware prevention, and similar purposes. We also reserve the right to disclose such Personal Information to third parties where a complaint arises concerning your use of our Platform and where we believe, in our sole discretion, that your use of our Platform is inconsistent with the Policy.


4.4 Links, Advertisers, Third Party Sponsors & Ad-Servers


Our Platform may contain links to other websites that are not covered by this Privacy Policy and where information practices may be different from ours. Users should consult the other sites’ privacy policies on such third party sites before submitting any Personal Information, as we are not responsible for and have no control over Personal Information that is submitted to or collected by, these third-party websites. On this Platform, we sometimes offer content or programmes that are sponsored by or co-branded with identified third parties (e.g. competitions or promotions). These third parties can obtain Personal Information that you voluntarily submit to them to make use of the offer. We are not responsible for the collection and use of your Personal Information by these third parties. On our Platform, third parties may present or serve advertisements, provide us with data collection, reporting and ad response measurement, as well as assist with delivery of relevant marketing messages and advertisements. These third parties may view, edit, or set their own cookies or other files on the User’s computer, collect data or solicit personal information from the Users, for which the Seller is not responsible or liable. The use of these technologies by such third parties is subject to their own privacy policies and is not covered by this Privacy Policy. Accordingly, the Seller does not make any representations concerning the privacy practices or policies of such third parties or terms of use of such websites, nor doesthe Seller guarantee the accuracy, integrity, or quality of the information, data, text, software, sound, photographs, graphics, videos, messages or other materials available on such websites. The inclusion or exclusion does not imply any endorsement by the Seller of the website, the website’s provider, or the information on the website. Seller encourages the User to read the privacy policies of that specific website.


4.5 Aggregate/Anonymous Information


From time to time, we may share aggregate/anonymous information about use of the Services, such as by publishing a report on usage trends. The sharing of such data is unrestricted.


4.6 Users can register for free with the Seller in order to access and use the Services. If you choose to register for the Service, you agree to provide and maintain true, accurate, current and complete information about yourself as prompted by the Service’s registration form. In order to have access to all the features and benefits on our Platform, a User is required to first create an account on our Platform. To create an account, a User is required to provide Personal Information as may be required during the time of registration. Further, the User may also access the Platform and place his/her order as a guest and is therefore, required to provide his/her data in order to complete the order and conclude the contract


4.7 Other information requested on the registration page, including the ability to receive promotional offers from the Seller, is optional. The Seller may, in future, include other optional requests for information from the User to help the Seller to customize the Platform to deliver personalized information to the User. Without User’s agreement, however, the Seller will not share, rent or sell any Personal Information with third parties in any way other than what is disclosed in this Policy. Seller may keep records of telephone calls received and made for making enquiries, feedback or other purposes for the purpose of rendering Services effectively and efficiently.




To protect the security of your Personal Information from loss, misuse, and unauthorized access, disclosure, alteration, or destruction, we use Secure Sockets Layer (SSL) software, which encrypts information you input. To prevent unauthorized access to Personal Information, it is important for you to monitor those who have access to your password and to your computer, laptop or any other device through which your account can be accessed. Be sure to sign off when finished while using a shared computer. However, no internet or email transmission is ever fully secure or error free. Please keep this in mind when disclosing any information to the Seller via the internet.




6.1 Your Legal Rights


If you would like further information in relation to your legal rights under applicable law or would like to exercise any of them, please write to us at . We will consider all requests and provide our response within the time period stipulated by the applicable law. Please note, however, that certain information may be exempt from such requests in some circumstances, which may include if we need to keep processing your information for our legitimate interests or to comply with a legal obligation. We may request you provide us with information necessary to confirm your identity before responding to your request.


6.2 Marketing Communications and Sharing


You may instruct us not to use your contact information to contact you by email, postal mail, or phone regarding products, services, promotions and special events that might appeal to your interests by writing to us on In commercial email messages, you can also opt out by following the instructions located at the bottom of such emails. We respect your privacy and to the extent that you choose not to receive such emails, we will take all steps to remove you from the list. Should you evidence any violation of our Privacy Policy, please write to us at and report such incident. Please note that, regardless of your request, we may still use and share certain information as permitted by applicable law. For example, you may not opt out of certain operational emails, such as those reflecting our relationship or transactions with you, or important notifications regarding products that you may have ordered.




7.1 To collect the information in Clause 2.2 above i.e. “Information We Collect Through Automated Means”, we and our service providers use internet server logs, cookies, tracking pixels, and other similar tracking technologies. We use these technologies in order to offer you a more tailored experience in the future, by understanding and remembering your particular browsing preferences. Cookies are small text files that are placed on your computer or mobile device when you visit a website that enable us to: (i) recognize your computer; (ii) store your preferences and settings particularly in relation to on-line transactions and site navigation; (iii) understand the web pages of the Services you have visited; (iv) enhance your user experience by delivering and measuring the effectiveness of content and advertising tailored to your interests; (v) perform searches and analytics; and (vi) assist with security and administrative functions.


7.2 During the navigation on a site, the User may also receive cookies from different sites or web servers on his/her terminal (so-called “third party cookies”); this happens because on the Platform visited there may be elements such as, for example, images, maps, sounds, specific links to web pages of other domains hosted on servers other than the one on which the requested page is located. In other words, those are the cookies set by a website other than the one you are currently visiting.


7.3 As we adopt additional technologies, we may also gather information through other methods. Please note that you can change your settings to notify you when a cookie is being set or updated or to block cookies altogether. Please consult the “Help” section of your browser (e.g., Internet Explorer; Google Chrome; Mozilla Firefox; or Apple Safari) for more information. You can also manage the use of Flash technologies, including flash cookies and local storage objects, with the Flash management tools available at Adobe's website. Please note that by blocking, disabling, or managing any or all cookies, you may not have access to certain features or offerings of the Services.




8.1 The Services may integrate third-party advertising technologies that allow for the delivery of relevant content and advertising on the Services, as well as on other websites you visit and other applications you use. The ads may be based on various factors such as the content of the page you are visiting, information you enter such as your age and gender, your searches, demographic data, user-generated content, and other information we collect from you. These ads may be based on your current activity or your activity over time and across other websites and online services and may be tailored to your interests.


8.2 On unaffiliated sites, Seller may display interest-based advertising using information you make available to us when you interact with our Platform, content, or Services. Interest-based ads, also sometimes referred to as personalised or targeted ads, are displayed to you based on information from activities such as subscription on our Platform, visiting sites that contain Seller content or ads. In providing interest-based ads, we follow applicable laws, as well as the Code for Self-Regulation in Advertising by the Advertising Standards Council of India.


8.3 We do not provide any personal information to advertisers or to third party sites that display our interest-based ads. However, advertisers and other third-parties (including the ad networks, ad-serving companies, and other service providers they may use) may assume that Users who interact with or click on a personalised ad or content are part of the group that the ad or content is directed towards.




This Agreement, regardless of where executed, shall be subject to, governed by and construed in accordance with the laws of India, without giving effect to any choice of law rule that would cause the application of the laws of any jurisdiction other than the application of Indian law. Subject to Clause 10, the competent courts located in Rajasthan shall have exclusive jurisdiction with respect to matters arising out of this Agreement and you hereby accede to and accept the jurisdiction of such courts.




10.1 The Parties hereto irrevocably agree that any dispute, controversy or claim arising out of, relating to or in connection with the Policy made available or updated from time to time on the Platform or the existence, breach or misrepresentation or inaccuracy, termination or validity hereof shall be amicably and jointly discussed and settled inter se between the Parties.


10.2 In the event the dispute is not resolved within thirty (30) days of any party having notified the other regarding the existence of such dispute, the Parties shall refer the matter to final and binding arbitration. The venue and seat of arbitration shall be Rajasthan, India. The arbitration shall be governed by the Arbitration and Conciliation Act, 1996 or any statutory amendments or modifications thereof in accordance with the laws and rules then in force. The tribunal shall consist of three (3) arbitrators, where both the Seller and the Consumer shall be entitled to appoint one (1) arbitrator each and the two (2) arbitrators so appointed will jointly appoint the third arbitrator.


10.3 The arbitration shall be conducted in English language and the award of the arbitrator shall be final and binding on the Parties.




11.1 From time to time, we may revise this Privacy Policy to reflect the Seller’s initiatives, changes in the law or technology or changes in our practices regarding the collection and use of Personal Information. If we decide to change this Privacy Policy, the changes will be posted on this Platform so that you are always informed of the latest version. We may update or amend this Policy at any time, with or without advance notice. In the event there are significant changes in the way Seller treats User's Personal Information, Seller will display a notice on the Platform and may send Users an email.


11.2 Notwithstanding the above, Seller may and is not obligated to notify the Users of any changes made to the Privacy Policy. We recommend that you visit this Policy every time you are about to provide the Seller with your Personal Information. Should you have any concern or reject the changes in the Privacy Policy, you can refuse to accept the amendments and opt for withdrawing your Personal Information by writing to us at If you have any compliant or grievances with respect to the Privacy Policy please write to us at .

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